We believe in traceability, authenticity and transparency as means to turn challenges into opportunities for businesses and society.
supply chains under pressure
Businesses are at a crossroads with global supply chains posing a set of multidimensional challenges to remain competitive; regulatory frameworks, resource scarcity, human rights violations, climate change and security risks, are just a few of the factors that demand organizations to be prepared to monitor and influence not only their own operations, but also their wider business ecosystem.
growing consumer demands
Consumer's expectations are also on the rise both in developed and emerging markets; the aspirational consumer, which the latest research calculates about 2 billion people world-wide, wants to make better, more informed choices about the products they buy, where values such as origins, meaning and impact are placed at the same level as availability and price.
continuous challenges for sustainability champions
Companies that are innovating and investing to improve their social and environmental footprint, often find themselves without the means to channel their sustainability efforts towards stakeholder engagement and revenue growth. Feeling also exposed and scrutinized about their true impact and intentions when not having the means to provide real-world evidence of their actions to safeguard their reputation.
The traceability and authentication technologies provided by rootvalue, ensure that companies can protect, demonstrate and celebrate, the value generated and accumulated from sustainable practices across the supply chain.
benefits
rootvalue drives the following immediate benefits:
- Risk; eradicates business critical risks by providing real-world evidence of events
- Brand; increases brand equity & customer loyalty through storytelling brands
- Compliance; enables technological readiness for regulatory compliance initiatives
- Trust; builds an infrastructure to distribute trustworthy information amongst stakeholders
opportunities
it also creates a new space of opportunities:
- Productivity & quality improvements
- Means to fight counterfeiting, diversion and fraud
- New dialogues upstream and downstream the supply chain
- New business intelligence to identify growth opportunities
legacy
ultimately, businesses that implement rootvalue will unleash a cascade of positive impact in the wider business ecosystem and in society